Skincare
Tilde
Cherry blossom, soft, conversion-clean.
A DTC skincare theme that doesn't shout. Blush palette, Instrument Serif headlines, clean PDP grids and ingredient transparency.
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Made in small batches in Lisbon
Skincare for people who'd rather read the ingredients list.
Tilde is six products. Each does one thing well, with ingredients you can pronounce and percentages we publish.
Shop the six
Trusted across the industry
What you get
Six products
Cleanser, serum, moisturiser, SPF, exfoliant, balm. We don't release new ones often.
Open formulas
Full INCI and percentages for active ingredients on every product page.
Refills
Glass bottles, refill pouches sent in compostable mailers. Subscribe and skip anytime.
Recent work
Start a conversation
Tell us what you're working on. We reply within one business day.
Buttons & links, styled to this theme
Every action across the site pulls from the same palette, radius and typography tokens. Drop these into any module.
Ready when you are
The six-step routine, simplified.
Try the starter set for £48.
Design system
What makes this one feel different.
Palette
Background
#fef0f5
Surface
#ffffff
Foreground
#4a1f2e
Muted
#8a5a6a
Primary
#c45c7c
Accent
#e88aab
Typography · Instrument Serif / Inter
Display
Skincare for people who'd rather read the ingredients list.
Body
Body copy lives in Inter at 1rem with comfortable line-height. The pairing is tuned for long-form reading.
Caption
Used for eyebrows, meta and form labels.
Layout rhythm
- Density
- comfortable
- Section pad (top/bottom)
- 5rem
- Hero pad
- 7rem
- Grid gap
- 2rem
- Line height
- 1.6
- Border radius
- rounded (20px)
- Header style
- centered
- Footer style
- columns
Section library
What's in the sample site
Every block here is a module in BRAIN's shared section library. Reorder, remove or add more.
- 01
Hero, split with image
hero_split
- 02
Logo strip
logos
- 03
image_full
image_full
- 04
Features grid
features
- 05
gallery
gallery
- 06
Lead capture form
lead_form
- 07
Button library
button_showcase
- 08
Call-to-action (split, two buttons)
cta_split
- 09
Call-to-action band
cta
BRAIN behaviours
How the site keeps earning its keep.
Tilde ships with these modules switched on. Each one drafts work for you to approve.
Research
Watches the world, competitors, news, search demand, source material.
Tracks ingredient-trend conversations and updates the ingredients page.
Intelligence
Reads the analytics signal and proposes structural improvements.
Identifies which routine pages drive subscriptions vs single-purchase.
Automation
Drafts and refreshes pages on a schedule; never publishes without approval.
Updates PDP stock and refill availability from Shopify in near real-time.
Nurture
Keeps the relationship warm with timely, on-brand follow-ups.
Sends a how-to-use email three days after first order.
Recommended integrations
Pre-wired for this industry.
Same engine, different colour
Variants with this layout.
These themes share Tilde's structure, header, footer and rhythm, with a different palette and typeface.
London · New York · Mexico City
We build brands meant to outlive their founders.
Foundry is a brand consultancy for category-defining companies, twenty-year horizons, ten-week sprints.
Start the conversation
Trusted across the industry
What you get
Strategy
Positioning, narrative, naming. Workshops that produce a deck founders read twice.
Identity
Visual systems engineered for thirty years of extension, not three campaigns.
Activation
Launch films, sites, environments. We hand off, we don't disappear.
Foundry didn't redesign us. They made the company we'd been pretending to be.
Alaia Bennett, Founder, Solène
Recent work
Start a conversation
Tell us what you're working on. We reply within one business day.
Buttons & links, styled to this theme
Every action across the site pulls from the same palette, radius and typography tokens. Drop these into any module.
Ready when you are
A brand worth inheriting.
We take on six clients a year.
Foundry
Brand & Design Studio · Cormorant / Karla
Noir, gold, considered.
No. 47 · Autumn
A seasonal menu, written every Tuesday.
Wood-fire cooking from a small kitchen in Shoreditch. Twelve seats. Two sittings. No phones at the pass.
Reserve a table
Trusted across the industry
What you get
Tonight's pass
Lamb · charcoal · plum. Cabbage · brown butter. Pear · noyau · cream.
Provenance
Sussex lamb, Brixham fish, Norfolk veg. Suppliers listed on every menu.
The bar
Low-intervention wine, a single martini, and a stout we brew with Anspach & Hobday.
The kind of place you describe to friends three weeks later, in detail.
Grace Dent, Restaurant Critic
Recent work
Start a conversation
Tell us what you're working on. We reply within one business day.
Buttons & links, styled to this theme
Every action across the site pulls from the same palette, radius and typography tokens. Drop these into any module.
Ready when you are
Book a seat at the pass.
Reservations open every Sunday for the following week.
Harvest
Wood-fire Restaurant · Cormorant / Karla
Editorial, seasonal, evening-warm.
Marylebone · Est. 2008
Considered medicine, in central Marylebone.
Long appointments, senior clinicians, and a referral network we'd trust with our own families.
Request consultation
Trusted across the industry
Services
Cardiology
Dr. Marsh, consultative cardiology, BP optimisation, structural heart referrals.
Dermatology
Dr. Okafor, adult and paediatric dermatology, mole mapping, skin cancer screening.
GP & Diagnostics
Dr. Patel, full physicals, bloods, imaging coordinated within 48 hours.
What you get
45-minute appointments
Time to listen, not just to triage. Every consultation includes a written follow-up.
On-site diagnostics
ECG, ultrasound, bloods. Same-day results for most assays.
Continuity of care
One coordinator per patient. Referrals managed end-to-end.
Recent work
Start a conversation
Tell us what you're working on. We reply within one business day.
Buttons & links, styled to this theme
Every action across the site pulls from the same palette, radius and typography tokens. Drop these into any module.
Ready when you are
Medicine that takes the time it needs.
Self-pay and most insurers accepted.
Meridian
Private Clinic · Playfair / Inter
Calm, considered, evidence-led.
More for Skincare
Other themes in this category.
Made in Portugal · since 2018
Clothes children can ruin in good faith.
Hatch is a small kidswear label making everyday pieces in organic cotton, built for play, washed for years.
Shop new in
Trusted across the industry
What you get
Built to be handed down
Reinforced knees, double seams, generous sizing. Most pieces last two siblings.
Drops every six weeks
Small runs, easy returns. We rarely discount because we rarely overproduce.
Free UK returns
Try at home. Send back what doesn't fit.
Recent work
Start a conversation
Tell us what you're working on. We reply within one business day.
Buttons & links, styled to this theme
Every action across the site pulls from the same palette, radius and typography tokens. Drop these into any module.
Ready when you are
Sign up for new-in alerts.
Get the drop link 24 hours early.
Hatch
Kidswear · Fraunces / Inter
Sky & peach, joyful, parent-friendly.
Independent makers, considered objects
Things for the home, made by people we've met.
Crate stocks ceramics, glass, textiles and small furniture from a roster of forty independent makers.
Shop the collection
Trusted across the industry
What you get
Maker-led
Every product names the maker, their workshop, and how long the piece took to build.
Visit the shop
Newburgh Street, W1. Open Wednesday to Saturday.
Gift wrapping included
Hand-wrapped in linen and tied with twine. Free over £40.
Recent work
Start a conversation
Tell us what you're working on. We reply within one business day.
Buttons & links, styled to this theme
Every action across the site pulls from the same palette, radius and typography tokens. Drop these into any module.
Ready when you are
Gifts that last beyond the season.
Curated gift edits under £50, £100 and £250.
Crate
Homewares · Playfair / Inter
Editorial cream, considered, gift-ready.
Ready when you are
Ready to make Tilde yours?
Join the waitlist and we'll set you up with this theme, your domain and BRAIN ready to go.