01 · Notice the drift
Drift Diagnostic
Establish where leadership intent and operational reality have separated, what the consequences are and what should be corrected first.
Scoped and priced following an initial fit conversation.
ExploreHow we help
Notice the drift. Correct the drift. Keep it true.
Different circumstances bring businesses to Fundamental, from building a management team to preparing for sale. The path through the work is the same, and each stage is only proposed once the previous one has earned it.
How we help
Three ways to work with Fundamental
Whatever brings you to us, the path is the same. Notice the drift, correct it, then keep it true.
02 · Correct the drift
CORE™ Alignment Programme
Translate company direction into departmental objectives, agreed results, accountable execution, operating processes and supporting systems.
Proposed following the diagnostic, with options based on complexity, pace, implementation and responsibility.
Explore03 · Keep it true
Alignment Partnership
Maintain alignment, detect new drift and continue improving commercial performance as the organisation changes.
From £5,000 per month, with an initial six-month commitment.
ExploreDelivery capabilities
Alignment is upstream. Output is downstream.
Capabilities exist to deliver the agreed outcome. They never lead the work, and technology is never the starting point. Reconfiguring a system without resolving the decisions beneath it only makes the confusion more permanent.
01
Commercial alignment
Help leadership clarify direction and translate it into objectives, priorities and work teams can actually use. This is the foundation of CORE™.
02
CRM and revenue operations
Design and improve CRM structure, lifecycle stages, handovers, reporting and the operating logic behind the revenue engine. Platform agnostic.
03
HubSpot implementation and optimisation
Implement and improve HubSpot across sales, marketing, service, reporting and automation. It sits inside the operating model, never above it.
04
Reporting, data and automation
Make the evidence behind each objective reliable, visible and quick to produce, so leadership reviews the business rather than reconciling it.
05
Supporting campaigns and digital journeys
Plan and improve campaigns and customer journeys that serve agreed objectives, rather than creating output for its own sake.
Next step
Start with a fit conversation.
A short conversation is usually enough to tell whether a diagnostic is the right starting point.